Piccolo’s The Incredible Hulk pop-up book (1980)

Hulk Pop-up Book, front cover

A few months ago I posted an article about Piccolo’s Spider-Man pop-up book from 1980. The post received a fair amount of traction so I though it might be fun to take a closer look at another pop-up from the same publisher featuring another Marvel Comic’s character.

The Incredible Hulk pop-up book was published the same year as the Spider-Man book, measured 8 x 11 inches and featured six page spreads under hard covers. The story – such as it is – depicts The Hulk in battle with the villainous Firebrand while simultaneously rescuing innocent bystanders trapped in a bank.

The Incredible Hulk Pop-up Book, pages 1 and 2
The Incredible Hulk Pop-up Book, pages 1 and 2

Marvel fans will recognise the familiar names on the credit pages: editor Jim Salicrup and artists Bob Budiansky, Herb Trimpe and Mike Esposito – the same creative team behind the Spider-Man pop-up book (I’ve no idea who Paty is though!). Paper engineering for the book was created by established pop-up artist Tor Lokvig, who also worked on several Disney books in the 1980’s.

Hulk Pop-up Book, pages 3 & 4
The Incredible Hulk Pop-up Book, pages 3 and 4

The pop-ups are all fairly generic, with most of the pages featuring a pull-tab that adds motion to the images. The down tab on the image above, for example, makes The Hulk jump up and catch a falling woman.

The Incredible Hulk Pop-up Book, pages 5 and 6
The Incredible Hulk Pop-up Book, pages 5 and 6

Pulling the down tab on page 5 makes The Hulk ‘appear’ behind a door.

Hulk Pop-up Book, pages 7 & 8
The Incredible Hulk Pop-up Book, pages 7 and 8

This is the most dramatic pop-up in the book, with The Hulk and the wooden beams floating 3 inches above the page.

Hulk Pop-up Book, pages 9 & 10
The Incredible Hulk Pop-up Book, pages 9 and 10

Pulling the left hand tab on page 9 makes The Hulk ‘punch’ Firebrand.

Hulk Pop-up Book, pages 11 & 12
The Incredible Hulk Pop-up Book, pages 11 and 12

And the book ends with The Hulk literally jumping out of the story.

The Incredible Hulk Pop-up Book, back cover
The Incredible Hulk Pop-up Book, back cover

By today’s standards the pop-ups featured in this book are pretty tame but it still retains a certain appeal. Piccolo published six pop-up books during the early Eighties: three featuring Spider-Man and three with The Hulk. The second to feature The Hulk – “Circus of Crime!” is here, while the second book starring Spider-Man – “Attack of The Tarantula!” – is here. If I can track them down I’ll feature the rest sometime in the near future.

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