I’m still in a movie teaser poster mood, so here’s a great one from 2012 – Wreck-It Ralph.
The poster was released to promote the 52nd film in Disney’s Animated Classic series of movies, and featured the large pixellated face of Ralph, the ‘villain’ of an arcade video game who tires of always playing the bad guy, and dreams of becoming a hero. The movie features a great selection of arcade and home console characters in a film that both pays homage to, and celebrates, the genre of classic video games. Apart from Ralph’s angry face the only other adornments are the film’s release date (pixellated, of course), a Disney logo and the movie’s Facebook page. The poster is bold, simple and eye-catching – a perfect teaser poster.
The film starred the voice talents of John C. Reilly (as Ralph), as well as Sarah Silverman, Jane Lynch, Jack McBrayer and Alan Tudyk. The film, directed by Rich Moore (who went on to direct Disney’s latest animated blockbuster Zootopia), was a hit and a sequel is in the works.
Unsurprisingly, the final theatrical poster for the movie featured a more traditional take on the film. The US version shows a determined, flexing Ralph surrounded by some classic arcade characters (keen-eyed readers will no doubt spot the image of Ralph’s face from the teaser poster in the background). The European version on the other hand shows Ralph and the same selection of arcade characters (as well as a couple from the film) in classic slo-mo strut. Although both posters do a perfectly decent job of promoting the film they lack the impact and fun of the teaser, and it’s a pity Disney didn’t release more posters featuring the pixellated faces of other characters from the film. Maybe they will for the sequel…