And the teaser posters just keep coming…
Today it’s the turn of Big Hero 6, the 54th film in the Walt Disney Animated Classics series, and their first to feature super-heroes. Starring the voice talents of Scott Adsit, T.J. Miller, Alan Tudyk and James Cromwell, and directed by Don Hall and Chris Williams the movie portrays the adventures of a team of heroes in the fictional city of San Fransokyo. Although the creation of the team, and their battle against a mysterious kabuki-masked villain, made for a fun and action-packed movie few would argue that the heart of the film is the relationship between Hiro and Baymax, a young genius and the large inflatable medical robot he befriends. It’s only fitting then that this teaser poster should feature both characters.
Well, sort of. The poster actually shows a background of blue sky with only the feet of Hiro and Baymax visible as they blast off through the top of the poster. It’s a fun, yet bold image that hints at the movie’s sense of adventure, and it works perfectly well as a teaser poster.
Disney’s marketing department clearly believed that Baymax was the movie’s MVP (in some countries the film was even retitled Baymax) and so the marshmallow-looking robot featured on many of the posters released to promote the film, both in the US and abroad. Disney also released a selection of character posters that rather neatly fit together to form one giant image (that poster and some featuring Baymax are shown below).
Big Hero 6 has a commercial and critical hit for Disney, raking in over $650m at the box office and there’s talk of a sequel — Big Hero 6 2 maybe…?