Die Hard with a Vengeance teaser poster

Die Hard with a Vengeance teaser poster (1995)

Die Hard with a Vengeance teaser poster

Time for one more classic movie teaser poster and then I’m done…

Die Hard with a Vengeance was released in 1995 and was the third film to feature Bruce Willis in his breakout roll of reluctant hero John McClane. The first film, Die Hard (1988)was such a monster hit that a sequel was inevitable. Although that film, the Renny Harlin directed Die Hard 2 (1990) was a box office success it had it’s detractors who criticised the movie’s over-the-top action sequences and McClane’s seeming indestructibility. When a third film was green-lit the producers wisely handed the reigns back to the director who had made the first film such a huge success: John McTiernan.

McTiernan brought the film back to its roots, depicting a far more vulnerable McClane in a race against time to defeat Jeremy Iron’s villain, with Samuel L. Jackson along for the ride. The film was the most successful of the three raking in over $360m, making it the highest grossing film of 1995.

The teaser poster released to promote Die Hard with a Vengeance featured a photo of a dirty and wary McClane (wearing his trademark vest, natch) against a back drop of explosions and the New York skyline. The image is pasted inside the film’s tagline: Think Fast, Look Alive, Die Hard, and underlined with the legend ‘McClane is back’, along with the film’s US release date. The poster doesn’t even feature the film’s actual name — classic teaser poster. It’s a very simple image yet hugely effective and ranks as one of my all-time favourite teasers; I bought a copy from The Cinema Store (now sadly closed) in London’s West End in early 1995 and it’s been hanging framed on my wall ever since.

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